NORTH HAMPTON — The Carella Company, one of New Hampshire's leading full-service marketing agencies, has launched a new Web site for Friends of ASAPROSAR, a nonprofit organization of medical professionals and lay volunteers that provides free eye care to rural, impoverished communities of El Salvador.
The project included refining the Friends' message, the consolidation and division of all content for improved readability and search-engine indexing, as well as development and imagery consistent with their mission. The Carella team also enabled online donations through PayPal.
"Since our inception more than 20 years ago, we have been so busy with our work, finding the time to refine our Web site and make it a more useful resource for our supporters and those within our organization seemed impossible," said Scott Zeller, whose family has been going on trips to El Salvador with Friends of ASAPROSAR for many years. "We now have a site that we are not only extremely proud of, but one that reflects what Friends of ASAPROSAR is really about."
Friends of ASAPROSAR performs surgeries and eye exams, as well as providing eyeglasses from an inventory of more than 10,000 pairs the group has gathered. The group also donates money for the education of children, trains health promoters for rural villages, and has special programs for women's health.
Friends of ASAPROSAR also has micro-credit programs for women-owned businesses, and donates toys and clothing to those in need.
"The work Friends of ASAPROSAR does is truly admirable," said Mike Carella, vice president of The Carella Company. "This group gives so much to people in need, so to support their future success really was an honor for us."
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